This is a great piece, and I love the example of Apple’s “there’s an app for that.” I was on a webinar with Chris Orlob the other day and he talked about mastering a technique called the nexus… establishing a polarizing insight that changes the way your customer thinks and feels about the business problem your product solves. Very similar.
The recording link was only live for a few days as it was connected to a time sensitive offer to his sales program. Link to his website is here though: https://www.pclub.io
This is a great piece, and I love the example of Apple’s “there’s an app for that.” I was on a webinar with Chris Orlob the other day and he talked about mastering a technique called the nexus… establishing a polarizing insight that changes the way your customer thinks and feels about the business problem your product solves. Very similar.
Nice, can you share a link to the recording? Would love to hear more on that
The recording link was only live for a few days as it was connected to a time sensitive offer to his sales program. Link to his website is here though: https://www.pclub.io
Thanks Suzanne. I actually interviewed Chris on a podcast years ago. Great guy
Ah ok thanks anyway!